USAOPEN Company Spotlight – Etsy.com

Independent Artisans + One-Of-A-Kind Products = The Wonderful World of Etsy

As shoppers everywhere know, big box stores are great for convenience¾but not so great for originality. Now more than ever, it seems that major retailers carry the same items, making it near impossible to find unique, one-of-a-kind purchases. That’s why shoppers are flocking to online marketplace Etsy. Reserved for talented independent artisans and designers, the website offers consumers a direct link to high-quality, truly unique (and affordable!) products online.

Founded in 2005, Etsy has since shot up in popularity and introduced a completely new kind of shopping experience for consumers around the world. The company is a leader among online retailers and currently hosts 1.5 million sellers and sells to 21 million buyers in nearly every country in the world. That’s because it has something for everyone¾from a handmade Australian Opal and Diamond Ring to handmade Personalized Monogrammed Striped Polka Dot Christmas Dog Pajamas. The website offers handmade and vintage products in all categories, including clothing, household items, wedding products, art, and even handmade food!

While the one-of-a-kind items are a great benefit, consumers also love the direct connection they have with the artisans and craftspeople that are making their products. As most products are handmade to order, designers and customers can communicate directly about the product, when they need it, or even special deals the designer may be offering. The ability to know where your products are being made (and with what materials), adds tremendous value to purchases and gives customers peace-of-mind about how they’re spending their money. Plus, consumers can review designers and shopping experiences to add anther level of transparency for shoppers.

With so many products, Etsy can also be a fun place to browse and discover new products and designers. The website features a blog and Etsy Finds newsletter to showcase editor’s picks and share updates with shoppers. Plus, shoppers can explore the Trending Now function to stay in the loop on the latest items people love. Etsy also offers traditional gift cards and registries on their website¾enabling consumers to have options while supporting the high-quality products made by independent designers.

For shoppers tired of the “same old, same old,” Etsy has proven to be a great new option. A huge variety, one-of-a-kind handmade/vintage products, and a direct link to independent designers and craftspeople, it’s hard to find a reason not to love Etsy.

To learn more about Etsy, please visit: www.etsy.com.