Why Millions Are Browsing, Comparing & Saving With Rakuten

Shoppers today are no dummies. They’re savvy about their purchases and strive to find the very best deals out there. That’s why so many people are flocking to ecommerce marketplace Rakuten to browse the hottest deals on everything from electronics to fashion and beauty products to children’s toys

So what makes Rakuten different from the big name retailers out there? Simply put: customers deal directly with individual merchants. Previously known as Buy.com, the company was re-branded in 2010 as Rakuten and reframed their dedication to facilitate high-quality products provided solely by individual merchants. In this way, the company not only offers competitive pricing for the latest products, but they also foster a strong customer-merchant experience. Similar to sites like EBay or Etsy, customers can view merchant reviews, product information and compare similar items at more competitive prices.

Today Rakuten offers more than 17 million products and is ranked among the top three-ecommerce companies in the world. That may be because it is so easy to browse for exactly what you want and pinpoint the best available price on the site. For example, shoppers searching for a good deal on an Apple MacBook can browse countless options based on size, model, new, used, refurbished, and more.

The company also encourages shoppers to engage in the site by offering Rakuten Super Points (RSPs), which can be used for savings on future purchases. Shoppers simply sign up to receive points with each purchase they make and each review they write. The site even has a destination dedicated to help customers snag the products with the best deals that day and achieve the most RSPs. Plus, the site will price-match any product on their marketplace that may cost less elsewhere.

Hunting for the best deals and prices used to be a chore, but now it’s never been easier thanks to modern day marketplaces like Rakuten. They have made finding the latest electronics, household or health and fitness products from individual retailers you can trust simple. Plus, they put the customer in control by facilitating a transparent marketplace where shoppers can browse, compare and review their retail options to make the very best purchase decision.

For more information about Rakuten, please visit: http://www.rakuten.com.